The logo is built around wide letter spacing and a soft, minimal wordmark. Its restrained structure reflects the brand’s core idea of simplicity, creating a calm and effortless presence that feels refined without becoming overly decorative.

The color palette combines stone beige, muted lemon and soft grey tones. Inspired by Mediterranean light, citrus textures and natural stone, the palette creates a warm yet minimal visual atmosphere that feels clean, gentle and quietly luxurious.

Typography and layout follow a reduced and intentional system. Clean sans serif letterforms, generous spacing and structured composition support the brand’s calm visual language, allowing the products, textures and concept to feel clear, balanced.