INVICTUS sportswear.
Brand Identity | Apparel Design | Visual Campaign
INVICTUS Sportswear is a refined golf and lifestyle wear brand that merges athletic functionality with timeless sophistication. Designed for those who value precision, confidence, and understated elegance, the brand captures the essence of modern performance elevated by classic aesthetics.
The logo concept takes inspiration from the laurel wreath — a universal emblem of victory and excellence. Its clean geometry and balanced symmetry represent resilience and discipline, while the serif typography adds a touch of heritage and refinement. Together, they form a visual language that is both strong and elegant.
Typography and color palette reflect balance and calm strength. Deep green tones convey connection to nature and focus, while neutral grays and blacks introduce a sense of structure and timelessness. The visual identity was designed to move effortlessly between golf apparel, streetwear, and premium lifestyle pieces.
Core elements:
– Laurel wreath logo symbolizing excellence and composure
– Refined color palette inspired by sport and nature
– Modern serif and sans-serif typography pairing
– Adaptable identity system for apparel, packaging, and digital use
The result is a contemporary brand identity that redefines golf and lifestyle wear — confident, minimal, and enduringly sophisticated.
