The logo is built around a monogram system influenced by classic jewelry houses. Its balanced proportions and subtle detailing create a sense of heritage while maintaining clarity and control.

The color palette centers on deep navy, pearl white and soft metallic gold. Navy adds depth and presence, pearl tones introduce lightness, and gold accents provide contrast without excess. Together, they create a composed and recognizable visual language.

Typography and layout follow a structured approach with generous spacing and clear hierarchy. Serif letterforms reference tradition, while clean composition ensures readability across packaging, digital platforms and print.