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Orion The Studio I PROJECTS
Orion The Studio I PROJECTS
PROJECTS
THE STORY
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Orion The Studio I PROJECTS
Orion The Studio I PROJECTS
PROJECTS
THE STORY
CONTACT
PROJECTS
THE STORY
CONTACT

Private Notes on Brand Perception & Positioning.

Weekly design tips and visual strategies to help you position your brand at a higher level.

Thank you!
Luxury is measured in details.
Why do luxury brands often use animals? Because animals are symbols. Long before logos existed, animals represented power, status, lineage and territory. They carry historical meaning. In branding, symbolism creates depth. A horse, for example, com
Color does not just decorate a brand. It defines how it is perceived. A simple shift in tone can change everything. Bright, saturated colors communicate speed. Muted, layered tones communicate depth. Luxury palettes are rarely built on pure colors.
Strong brands are not designed on the surface. They are constructed. Like wood, structure is not always what you immediately notice, but it is what holds everything together. In branding, structure means: – strategic hierarchy – propo
My design aesthetic is not built on one visual direction. It is constructed from a range of visual languages that I have studied, observed and internalised over time. As a graphic and visual designer, I don’t approach aesthetics as trends. I

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