The logo is built around a monogram enclosed within a defined frame. Its geometric construction references architectural balance and spatial awareness, reinforcing the brand’s focus on understanding design beyond surface aesthetics.

The color palette combines deep burgundy, warm brown and soft greige tones. Burgundy introduces depth and authority, brown adds warmth and grounding, while greige creates balance and neutrality. Together, they establish a composed and professional visual presence.

Typography and layout follow a clear and structured system. Serif letterforms comined with sans serif add a sense of knowledge and tradition, while generous spacing and controlled composition ensure clarity across digital content, educational materials and brand assets.