MEET THE FOUNDERABOUT REGINA
Regina Rozner is a Europe-based Brand Designer and Art Director and the founder of Orion The Studio.
Her work focuses on building the visual worlds behind premium brands, from positioning and identity to art direction, digital experiences and the details that shape how a brand is perceived.
With a background in UI and UX and media design in Germany, Regina approaches branding from both sides: aesthetic instinct and strategic thinking. She studies the market, audience, competitors and client perception before defining the creative direction a brand will inhabit.
Her work is particularly influenced by fashion, beauty, hospitality, interiors, editorial design and European visual culture. Rather than treating branding as decoration, she sees it as a system of signals that influences trust, desirability and perceived value.
Today, through Orion The Studio, she works with founders and businesses internationally to build brands that are not simply beautiful, but recognisable, coherent and commercially credible.
.
THE NAME
The name Orion was chosen to represent direction.
Orion is one of the most recognizable constellations in the night sky. For centuries, it has served as a reference point.
Orion represents guidance, alignment and quiet strength.
It reflects how I approach design: not as decoration, but as orientation. A strong brand is a structured alignment of elements.
Orion The Studio is built on that idea.
Premium branding is A DIFFERENT PATH
I have always been deeply independent in the way I think. I knew that if I wanted to build something truly distinctive, I needed space to develop my own visual language, without creative limitation.
I spent hours building moodboards, observing textures, analyzing color relationships, studying light, negative space and composition. It was training my eye daily. Refining my sense of balance. Developing sensitivity to nuance.
Over time, that process formed something deeper than technique. It formed perspective.