The logo draws from the laurel wreath, a symbol of achievement and excellence. Its clean symmetry and balanced proportions create a sense of control and resilience, while the serif wordmark introduces heritage influence without excess.

The color palette centers on deep green tones paired with neutral greys and black. Green references nature and focus, while the darker tones add stability and structure. Together, they create a grounded and adaptable visual language.

Typography and layout follow a clear and balanced system. The combination of serif and modern sans-serif elements ensures flexibility across apparel, packaging and digital applications while maintaining consistency.