HANNA’S BEAUTY-LONDON

Brand Identity | Visual Campaign

A complete brand identity created for a premium beauty salon in London.The bespoke “HB” monogram was designed with fine, elongated lines to convey elegance and sophistication.

The color palette combines Aubergine (deep plum) as the primary brand color with Ash Grey and Soft Ivory as supporting neutrals. This refined palette moves away from industry clichés, positioning the brand as modern, understated, and luxurious.

A balanced use of high-contrast serif typography paired with minimalist layouts reinforces the sense of calm and exclusivity. Carefully selected imagery in muted tones completes the aesthetic, resulting in a timeless and memorable brand presence.