Invictus Sportswear

Brand Identity | Apparel Design | Visual Campaign

Invictus is more than sportswear—it represents a mindset: “Victory is within.”

The logo—featuring a refined laurel wreath enclosing a monogram—embodies tradition and prestige. It references classic sport heritage while remaining minimal and versatile. The identity reinforces precision and presence without unnecessary embellishment.

This color palette balances legacy with contemporary sophistication, offering depth across applications from packaging to apparel. The wordmark combines sleek serif typography with generous spacing, conveying authority and refinement. Layouts emphasize white space and structured alignment to mirror the brand’s message of calm ambition and visual discipline.

Invictus strikes a rare balance—sporty yet refined, disciplined yet approachable. The identity we crafted feels as at ease in motion on the greens as it does in still imagery. It’s an aesthetic rooted in tradition.